Time flies. And how.
I did not realize when these 30 days that I was supposed to write for every day got over. I started on the 30th of Oct and published 23 posts (including this over) over the last 33 days.
Like most projects, the first few days were exciting. The next few, drab. And the last few, a pain. As I end this project today, it’s time to reflect, catalog some thoughts, gather some ideas and move on.
Here we go.
I’ve always known the importance of writing well. And one of the key components of writing well is to write often. It is exactly like building muscle, running, or meditation. You cant reap benefits if you do 24-hour sprints. You have to do it every day. Slowly, deliberately and with intention. As Will Smith calls it, brick by brick.
The idea of this project was to develop a deliberate, regular writing habit. Stack them bricks. On that count, I think I did ok. That was the primary benefit I was seeking. So, Check!
The secondary benefit I wanted was to get active on this domain (saurabhgarg.com). I have my content scattered all over the internet and if I were to point people at one direction, I don’t think I’d be able to. Plus, increasingly, our personal brands are getting more and more important and thus it was imperative to create a homepage for self. I am not sure if I’ve met that objective. So, half-check.
Finally, I wanted people to read what I write, send me feedback, and help me get better. Even though I wrote a lot, I haven’t been able to get that. So, fail.
While I can end the post here, I do want to take the opportunity to talk more about the project and a few things that I am taking away.
A. On Writing
I have been writing and publishing my thoughts online since 2004 (on my personal blog) and it has helped me in numerous ways. I have made friends. I have learned new things. It lead me to a book! It has allowed me to expand my world. It has opened new work opportunities.
However, it has remained a mere hobby that I have been damn serious about. Also, I think writing keeps me sane. Writing allows me to feel that I have someone to talk to (#foreverAlone). It gives me that voice that I think is getting heard by someone, even strangers, in this world full of cacophony. Even if no one is responding to what I write. I write for the sake of writing. And then everything else (connections, lessons, opportunities, etc) is like a cherry on the cake. You know what would be the icing on top of the cherry on top of the cake? Ability to make a sustainable and lavish living with what I write! In fact, I’ve thought often about pivoting to becoming a full-time writer but it has remained a thought at best.
- I am harsh af on myself. And I know it. To a point that I am critical. If I were my own mentor, I would have broken down. That bad. And that means even if I write a line that I think is as good as the worst that Bukowski wrote, I would consider mine as pathetic. So I am not sure if I can deliver. And thus, I am not active about seeking writing opportunities.
- I am not consistent. I have these bursts of creativity where I am freakishly productive and I can push out a tome in minutes. Words flow like tears flow in saas-bahu serials. Ideas are aplenty. Fingers fly on the keyboard to a point of producing literal sparks. And then there are days, even weeks when I just want to disappear under a rajai and not come out. Everything looks dreary. Dark clouds don’t seem to dispel. I think most artists suffer from such bouts and fluctuations (taking the liberty of comparing myself to an artist). And I don’t know a solution. The only advice I give myself at such moments is that old adage from Fitzgerald I think – live a rich life when not writing and retreat into a boring world when you write about that rich life.
- I never had the luxury to take long breaks to write. I’ve had to run my house. Luckily I do not have a lot of responsibilities but I do not have a freewheeling life either. Writing, thus, has always been the second or even third thing I’d do. Even these 30 days that I wrote, I would steal time after the day’s chores were done. PS: The lockdown did give me an opportunity to write. And I tried to be honest. But I could not sustain. I have nothing to blame but my laziness. So that.
While I know of these three issues and trust me when I say this, I have tried to fix these, I haven’t been able to. If you know of a way out, please do let me know.
Oh, I must mention that I believe writing can help me reach one of my #sgLifeGoals of impacting a billion lives. And this also fuels the on and off seriousness about writing. Every time I slack, I pick it up thinking writing is my shot at changing the world.
B. Traffic / Quality of writing
Like I said I have not been able to grow my audience, lemme talk more about it.
The dismal traffic on the website, despite my attempts at marketing it, tells me that either people are not keen on reading what I write or I am lousy at marketing. Lemme give numbers.
As of writing this, I have had 158 unique visitors and 600 odd page views to the website (as per Google Search console). One of these 158 is me. The second is Arti (I’ll talk about her towards the end of this post). And then there are 156 other people. And if I were to do simple maths, on simple average, it translates into 5 new users per post and 4 page views per reader. That means even the ones that read a post or two do not come back. So, dismal.
Lemme decode this.
Of course, I don’t want to be harsh on myself and I believe I am good at marketing. So, it has to be the quality of content.
This means that if I want to make a living off what I write, I need to get better. This also means that if writing has to be the tool that I use to make an impact in the world, I am failing at it. And bad. And I need to get better. And I do the word required. I read advice on writing. I practice it often enough (guess need to be more “often” with it). I follow other writers that are as widely read as the ones that wrote Geeta, Bible et al. I feel I am fairly deep with my ideas and I can explain those well to even a six-year-old. I write from the heart and I am probably as authentic as Corona beer is. I even publish often and I try to market what I write!
But, it’s not happening. I am not reaching more people. I am not expanding my world. Maybe I am in the second year of the 10-12 years it takes to be an overnight success? Maybe I am in the ninth. Who knows.
Or maybe, just maybe, Google is wrong?
C. Write AND publish thrice a week (and not daily)
Howsoever hard I may try, with all the things I do, I realized it’s impossible for me to write every day. But did manage 23 posts in 33 days. This tells me that I can definitely pull off writing every alternate day.
So when I start the next series of posts, I would aim for a 3-times-a-week cadence. I would try to better it but the thrice a week would be the bare minimum I’d want.
Oh, when I say write thrice a week, I mean I would publish thrice a week. I AM, I WAS and I WILL write every day. It could be a tiny scribble that gets lost in between the pages of notepads or it could be 2000-word posts. But I write every day. It’s the publishing that I am talking about here.
Oh, I can not end this post without thanking Arti. One, for painstakingly checking each post for typos. I don’t think in all the posts that I wrote, there was even one where she did not find a typo. She’s got that keen an eye. Second, the days that I did not send her the draft, she would pester me to write. Often there have been days when I wrote just because I did not want to disappoint her. I need more Artis in my life. Three, she did all this without expecting any remuneration or credits. I am not sure such selfless, such good people exist.
So yeah, thanks, Arti!
You’re awesome. The world needs more people like you. Dare you to find a typo in this one!
Other people that I have to mention here are Prakruti, Pradeep, and Suresh. For being the bouncing boards and constant
Honorary mention to the entire LFW Gang for reading and feedback.
And with that, its over and out from this one. I will be back with the next project soon. Till then, do let me know how I can improve my work. And do follow me on Twitter 😀
Over and out!