When you open WordPress editor to start writing, they share a prompt – what’s on your mind.
I think I needed this trigger.
So, what’s on my mind?
One-line answer – A lot!
Lemme elaborate. Like most times, I will make a list. Here are the things that I am thinking about and these are making me anxious and unhappy and all that. And yes, these are in an order – these came to my head as I started to think about things!
What if the run that I am on doesn’t continue in the next year?
For context, in this year I have scaled C4E (revenue, profits, clients, people) at least 2X compared to last year. While our base is extremely small (we are still a Micro enterprise as per GoI definitions) but to me, it is big.
So what if this dream run doesn’t continue?
Ok, I am not the one to affect me, normally. I believe this too shall pass. I know we are in a good place. We have a good mix of long-term clients and short-term projects. Team is stable, engaged, passionate and active. And while they are atamnirbhar, as the oldest member of the team, I feel responsible for them. And that’s the challenge. What if I am unable to pay for them?
How do I scale?
Now that I have seen a good year, the ambitious man in me seems to have started to stir. And this means I need to do more and at scale. And this means I need to work harder. Just that I don’t know which direction to work hard in! I mean we offer communication services to people and there are a million other companies that do this. And they do it cheaper and better. Why would the client choose me? Why would I use my time to build this? Did I learn all I learnt to just offer communication services? No, I don’t mean to be disrespectful. Different people have different battles and a communication agency is not mine. Not at this time at least. Maybe in the future. Never say never. So, coming back to the scale question, I need to work on that. And that is what keeps me up at night.
The chase of cool things.
If you know me at all, you would know that I love shiny toys more than anything else. I’d rather spend my life in chase and not in actual deep, building of things. My joy is in zero to 1 and not in 1 to 100. This is something that Aditya Sir made me realize long ago! And the world we live in has a million shiny things to be honest and I have access to none of those. So, I am mindfucked about not having access to those cool things. I know that there’s no end to this. And I know better to not make that a pain point!
How do I build distribution?
I’ve realized that everything in life boils down to one thing and one thing only – distribution. Once you have that, you can touch the sky and reach the moon and all that. Today I have pathetic distribution and reach. I may have 1000 followers on twitter but I don’t have an impactful reach and I need to build that. When I say impactful, I mean I should be able to reach people that matter. And they must know who I am.
On the internet, people agree that there are a few ways to reach there –
- a, create polarizing content in polarizing categories (religion, celebrity, sports),
- b, showcase your talent as a person of talent (humor, acting, opinions, wit etc),
- c, identify a niche for yourself and create consistently on that, and finally,
- d, spend money!
Now, I don’t have any of these 4. Plus I refuse to be siloed into one category – I am a free bird (lol). And thus the mindfuck.
How do I ship more things?
The other question I keep asking is, how do I ship more. I agree that all the things that I have mentioned above need a tiny element of luck but this one, the one on shipping, is pure hard work. No luck. Once I ship, things may not work out or things may bomb or things may be substandard quality. But I know that shipping is single-handedly a thing that I can control! So that.
Maybe once I start shipping things, I will feel good? After all it’s been AGES since I’ve shipped something by myself!
Oh and thanks to this brain dump, now I know that since shipping contributes this much to my happiness, I need to probably amp up my shipping game!