For someone who’s a big Starbucks fan and spends almost 5 hours every day and 4000 bucks a week there, I have a confession to make.
I don’t really love coffee as much. To me, any roast, any bean, any method of making coffee is the same, as long as there’s no milk in it. I HATE milk!
I think marketing team at Starbucks understands people like me. At Starbucks, they keep tinkering with the fabled Starbucks menu, they can’t seem to get my attention. I always want that regular Earl Gray Tea (at least for the last few weeks). They even tried the gimmick of reducing the price of Starbucks Coffee, I remain non-committal. I simply can’t love what they brew!
What I rather love is their ambiance, the comfortable seating, the jazz (that people world over love to hate), and the general sense of ease and familiarity and niceness all around. I know a large part of it is faux but at least for the time you are there, the duration you are hanging out, it’s cool. You feel you belong to that place.
Plus, most times, the patrons hanging out at an outlet tend to be the same. You start knowing them by their faces, even if you don’t know their names. They tend to sit at the same spots. You start knowing those spots and the paraphernalia that they would use to claim the spot. Like at this Starbucks near me, this girl comes in at around 11 and she likes to first take out some 10 books, place them all over the table and then, start her work. This another girl, all she cares for is a charging point and whatever she’s lost into, in her phone. This young couple always takes that corner seat and are oblivious to the world outside. To a people-watcher like me, a Starbucks is a gold mine. At some point, I need to also get comfortable being a Sherlock and start making deductions 😀
Anyhow. The point of this post?
Well, two points.
a, I had to write for 30 minutes.
b, Today, I had coffee.
Yes I did!
After may be a month or so. And no it was not from Starbucks. But from some random place. And no, I did not have a reason per se. Just that I was meeting a friend after really long and I have this really strong association of coffee and her. And breaking the coffee consumption chain while I was with her felt like a great way to reinforce the association.