in2024, I will…

A list of things that Saurabh Garg plans to work on #in2024. This is my annual post where I list my goals and ambitions and dreams and all that.

Hi! I started 2023 with this… 

Originally posted here.

And Obonato became the word of 2023 for me. And for some of us at C4E. Pooja introduced us to the word and it purportedly means “I exist because we exist”.

2023 was a testament to that.

I had a great 2023 because of “we”. We here is an entire village of people who have cared for me, worked with me, trusted me, given me work, allowed me to be me, hosted me, tolerated and even did not like me as much as I would want them to! 

I will come to the review and lessons from 2023 shortly but right at the top, allow me to talk about the word for 2024. It’s “ruthless consistency”. Inspired by AK. I’ve realized that if I have to do more with my life and make the lives of those around me stronger, better, happier, sustainable and all that – I need to be consistent. And that is what I would chase. We’d get to this shortly. For the time being, let’s get started with a report card for 2023. 

Recap of 2023 

I will divide this into the following categories – C4E, SoG, SG, and Lessons.

On C4E

I’ll start with people. Not revenue. And I will end with the direction I want C4E to take in the years to come.

People. We are now almost 15 people strong. This time last year we were 7. We continue to remain a unique business – there are no full-time “employees” and yet most people are married to C4E. We are all partners in the village!

And like in a village, each of us loves each other, respects each other and supports each other. This has to be my biggest win of 2023.

In the words of one of our former clients and ongoing friends, like their company (CynLr), “We are a platform for opportunity exchange”. Each person at C4E has the opportunity to do more and think more and meet more people and chase their respective bliss and choose their own adventure. 

In 2023, we paid at least 30 people EACH month – a fee ranging from 5K to 200K. 5 to interns (we don’t have any unpaid interns) and 200K to one of the partners (most people at C4E are partners). And no, I am not the highest-paid partner at C4E. And this does not include the manifold that we paid to our suppliers. 

All this while, the focus has remained on people and culture. With time we have made our hiring process more particular. If you want to work with C4E – you need to invest at least 2 hours on pre-reads listed on this page, fill in a long form, meet us a few times, do a paid assignment and then you may have a chance to get in. No, we don’t offer perks that even the smallest of companies offer but if you are in, you are treated as a human and not as a resource. And we promise a place that would give shoulders to your dreams. 

Village. I read this quote (apparently by Kabir) and it has left an indelible impression on me. 

साईं इतना दीजिए, जामे कुटुंब समाए 
मैं भी भूखा न रहूं, साधु न भूखा जाए

C4E is an excuse to support the entire kutumb (aka family) and the ones that need it. The best representation of that is in the shape of villages of the yesteryears – where each resident has their own thing and the collective contributes to that thing. And vice versa. More on it here

So, the C4E Village is a safe space for people to experiment, do and learn from different perspectives. If you think you want to support C4E and be a part of the village, please let me know and I’d love to have you around! 

Revenue. In the year that ended on Mar 23, we did almost 2 crores of topline. I wanted to end Mar 2024 with 20 crores. We would end at 4+ crores. So, on one side I failed to get us to 20. And on the other, we did very well to grow more than 2X. All credit goes to people at C4E.

The best part? Our biggest client accounts for less than 40% of the top line. We offer 4 distinct kinds of services and none contributes more than 40% to the top line. So we are well diversified, derisked from ruin and at a great place to scale from here on!

Clients. We added some great names to our repertoire. We now have a mix of startups, global conglomerates, individuals and our own projects. And I love that we are challenged by a wide range of problems. Some of these were… 

  • Brand design / redesign for a global tea brand, a technology outsourcing company, a real estate giant and others
  • Brand consulting for businesses operating in undergarments on one side and enabling solar adoption on the other and many more in the middle
  • Manage social media presence for the likes of a global healthcare giant, a concrete equipment leader, a construction equipment player, a couple of insurance companies, a fintech festival and more
  • Content for the likes of a Tourism department, a Swedish furniture giant, one of the largest global technology companies and others
  • Personal brands for a few CXOs

I am sure there’s more. But these are at the top of my head at this time. 

I am proud to say that we stopped working for a few clients and returned money when we realized that our culture and ethos were not in alignment. We don’t know if they were wrong or we were. But we didn’t see alignment and decided that it was better to part ways.

And if this is of any interest, one of the short films that we made got a famous actor (Manav Kaul) his first ever Filmfare Award! 

As I end the bit about C4E, I maintain that all of us at C4E know that our Mahabharata is around the corner and we want to be ready when we get to it.

Projects. We invest all that we make into projects. These are independent of C4E but are run by people at C4E. Our projects around books, films, podcasts, and women continue to help us learn more and scale. I would’ve liked them to become independent by now but they are not. This is one of my big failings from 2023. As I build more projects, I will be mindful of this and will aim for revenue from day 0. 

Apart from these existing ones, we started one around sustainability and that could not see the light of the day. The ones about alcobev and casting have just started and I should have something to report by the next year. 

If I had to pick highlights from these projects, I would single out Purple Pencil Project. We’ve worked on finding our PMF and the best part is that we are now an accredited Publishing company with our first book on its way already! 

On SoG

SoG is Shoulders of Giants and no, it’s not inspired by my initials! However, I’ve come to realize that this is my life’s work and this was my biggest failure in 2023. Going forward I would fix this.

Here’s what you’d see from SoG in 2024.

SoG Grant. This idea has been pending execution since 2021! Time flies! In 2024, it will see the light of the day. The idea is simple. I will give an equity-free grant to people who want to chase a large goal but are unable to because they need some financial stability.

I am putting in 100K of my own money. Krishna has agreed to put in about 25. In case you want to put in as well, let me know. This is the least we can do to support young people. 

SoG Book. I have AK helping me with this. So odds are, we would ship it. The book is a compilation of letters that I wish someone had written to me when I was young (to help me get wise). Think of Poor Charlie’s Almanack. Or Naval’s Almanack. 

SoG 2024. I need to get more young people to be part of the 2024 cohort. If you know any sharp young people, send them here – SoG Application.

Party of 9, SoG edition. An in-person meetup of smart people. For young people. If you know young people between the ages of 15 and 19, please do send this form to them.  

Apart from these four, I would try and build campus and city chapters for SoG. 

On SG

While I’ve had a great year in terms of work, at a personal level, I haven’t had a good one. I realized that my life is centred around work. I no longer relate to most of my friends. And I continue to spend all my time on things, ideas, thoughts and people from work. So, I may very well be living in an echochamber! 

I did not care for my health, I was not a good son, I failed at keeping relationships, I continue to miss having a special someone in my life and most importantly – I am not consistent at all.

Report card from 2023

I stated that in 2023, I would do three large things – write book2, get fit (do a sub-5-hour marathon) and make money (pay back my debt and pay each person at C4E more than what the market would pay).

I failed at and missed the first two. Truth be told, I’ve been missing them for more than 10 years now. And I refuse to give up! 

On the third one, I was able to pay back a large part of my debt. I had decided that if I could not pay back my debt by the end of 2023, I would quit. I am happy to report that at least on paper, I have paid it all back.  

On people, in most cases, I think I pay more than the market (at least more than their last income or more than what they ask me). I want this to grow as we scale in 2024. 

Apart from these three large ones, I had numerous smaller ones. I got some, I did not get some. And while I can beat myself over those, I don’t want to. I don’t want to overinform here but if you want to know more, a detailed report card is here. 

In 2024 I plan to work on being consistent and one way to do so is to live in public. Here is where I would track various things that I think will make me better. 

So this brings me to the lessons I learned in 2023.

Lessons from 2023

2023 was a remarkable year. I saw a lot of interesting things in action and my thoughts were often challenged. Here are some lessons that I would like to put on paper and share with whoever is reading. 

  1. No one owes you anything. You have to work hard to get it. 
  2. Money talks. This year I made some money with C4E and when the world saw I had money, I saw people change their behavior toward me.
  3. You get the respect that you ask for. Not what you deserve.
  4. Unreasonable people move you forward. I want to talk about two women here. Aastha and Arti. Aastha is the founder of sya and taught me that you could be unreasonable about work and everyone falls in line. Arti taught me the same when it comes to personal goals and milestones. Thank you, ladies.
  5. Time is painfully short, limited and unpredictable. You plan for the next year and before you know it, you are dead. So, do things now.
  6. Karma does not exist. I used to be a big believer in this but I no longer believe in it.
  7. It’s easy to spot people who fake things. So, never fake.  
  8. Actions > Words.
  9. Say yes more than I say no (probably sparked by a recent conversation with friends). All that I have in life has come to me because I’ve said yes more than I’ve said no. This year too I could make money because I said yes. The biggest client came to me because I said yes to cutting my holiday short and meeting the client.
  10. Be the person that’s willing to put in 70+ hours a week. Find more people who can outwork you. If you are not someone that likes this 70+ hours thingy, it’s ok 🙂
  11. You can build luck – my entire life is a testimony. 

So that. 

Ok. 
The 2024 plans, goals, ideas, thoughts etc. 
Here we go… 

The “word” for 2024 – Ruthless Consistency 

The theme for the year is Ruthless Consistency.

Thanks again AK for this. This year I want to become a consistency machine. This year I would start my days with writing and end with chasing the sunsets. I started the first day of 2024 with writing (this letter). And I hope that I can go see the sunset as I end the day. I went today 🙂

I plan to make a WA group to help keep people accountable – we declare what we want to do every day and we post a photo of that task at the end of the day. Right now there are two of us. If you want in, tell me what would you like to do every day and let’s keep each other on track! 

Coming to the goals for 2024, along with the ones I’ve listed already in this letter, here are my top three goals for 2024 on a personal level. 

  • Build SoG – this is the single most important goal I will chase in 2024. 
  • Build brand SG – my personal brand. I’ve realized that if we don’t have distribution, you could do the greatest of things – you would get no ROI. So I want to reach 100K people on various platforms. This may take any shape – podcasts, solocasts, blogs, books, whatever. 
  • Run a sub-5-hour marathon.

On C4E, the goal is just one – make C4E more stable. I will do this by taking the following actions… 

1/ Build people. Obnato will continue to be a theme C4E will only grow if people at C4E grow. And I will do whatever it takes to help my people grow. 

I would also try and detach C4E from SG. Right now, most of the work comes to Saurabh. And SG can choose to work as C4E, B4U, ABC or whatever. I want C4E to stand on its own legs. We have started to action that already. In 2024, more and more decisions on C4E will be taken by the team.

2/ Build design chops. We continue to be without a design leader. I will fix this in 2024. 

3/ Expand in another territory. I will try and set us up in Dubai. Multiple reasons – currency arbitrage, proximity to India, likeness of people, and a few friends. If you know people in Dubai, please connect me. I will be there a lot in 2024. 

4/ Build communities. We already have an interest in books, films and more. I want to expand more on these in 2024 and build stronger communities. 

5/ Build products. We are a services company and like most services companies, we are at the mercy of a variety of opinions. I want to change that. I don’t know how it would happen but building some productised services or a B2B product or some IP looks like a good idea. Need to think more about this. Oh, I would work hard to make Femela a reality. 

6/ Grow business. I will also ensure that we focus on acquiring more clients (and for that, build brand C4E, redo our website, build the scout program, find more partners), quit unprofitable accounts, shut projects that don’t perform, build assets, get prudent about money and all that. I want to end 2024 with 40 crores of topline.

7/ Apart from the 6 listed above, I have a few more things that I want to work on. There is no science, or reason for these but I want to. Here they are… 

  1. Build C4E Base
  2. Chase 100 rejections 
  3. Teach at some college 
  4. Initiate SoG SOTY Award
  5. Be 30” around my waist (lol)
  6. Fix my relationship with money 
  7. Learn how to solve a Rubik’s cube 
  8. Operate from a place of abundance
  9. Put my photo on the internet (maybe) 
  10. Be more groomed and better dressed 
  11. Learn Webflow – I tried in 2023 and failed! 
  12. Scratch my itch to be around creative people 
  13. Learn how to play top-25 most heard songs on Uke 
  14. Put some website / page on each domain that C4E owns 
  15. Design a tool to review life and may be a planner, while I am at it 

Oh, here’s an epiphany. Most of these goals have remained goals for a long time now. And that means I am not growing. I am merely ageing. Sigh! 

In the end 

I’ll end this by reiterating that I want to be ruthlessly consistent in 2024. Please hold me accountable. I will update this sheet and I plan to send a weekly update to everyone interested. Lemme know and I will add you to the list of people that get that update from me. 

Apart from this, I have a few very specific asks. Here they are.

1/ Help me connect with people in Dubai

2/ Help me stabilize C4E – help us in getting more work, introducing us to more people that we can work with 

3/ And the most important ask. Tell me your goal for 2024 and I will do whatever it takes to make that come true. Allow me to help you chase your personal bliss in 2024. 

And yeah, that’s about it! 

Here’s wishing you a glorious, fascinating, fulfilling 2023. May it be the best year of your life.

Thank you for reading!
Thank you for your support and patronage!

Gratitude and Regards,
Saurabh Garg
Jan 1, 2024
Mumbai

Oh, and here are posts from previous years.
Annual Goals – 2023, 2022
2021 – Annual GoalsJan-Feb-MarApr-May-JunJul-Aug-Sep-Oct-Nov
2020 – Annual GoalsJanFeb-MarApr-MayJun-Jul-Aug
2019 – AugSepOctNovDec
Older posts – 20182017201520142013, and 2012.

PS: As I end this, I must credit YearCompass. I’ve been using it for a few years and I think it gives me a great structure to think about the year gone by. 

in2023, I will…

A list of things that Saurabh Garg plans to work on #in2023. This is my annual post where I list my goals and ambitions and dreams and all that.

Hi! 2023 is upon us. And this is my annual review of what I did #in2022 and what I want to do #in2023. This will be a long post and for the ease of writing and your reading (if someone is reading), I will divide this into sections. Here…

  • Why this post? What does this post mean to me?
  • How do I do the review and do a yearly plan?
  • What did I plan to do in 2022 and how I fared?
  • Plans for 2023 – Grand ones, small ones and the ones that I would not pursue.

With some disclaimers, let’s dive in!

A. Why this post?

Simple answer. I like the idea of having a sense of control over where I am in life and where I am going. You know, I want me to happen to life (rather than life happening to me) and this review helps me stay the course. All this planning gives me an illusion of control. Of course, it’s a mere illusion. Life has a mind and a plan of its own and there is nothing I can plan or do that will allow me to control it. But I still do this nonetheless.

Apart from this, at a spiritual level, I feel more connected to myself after I have taken time to sit down and do a review and imagine where all I want to go. With all the million dreams and ideas and thoughts, I do get overwhelmed and get scared about the amount of work I need to put in. I do get sad that one life will probably not be enough. And I get to know my limitations as a human and I become a tad more accepting. In fact, recently in a conversation, I told one of my closest friends that I have accepted that I am past. I told her that I have accepted that I will never be the big deal that I have always wanted to be. I admitted that I will die unfulfilled and I would not know what it takes to move the world. So, I need some tethering, some sort of a compass that allows me to not lose my shit.

Plus, I like the idea of living in public. And this public documentation and disclosure help me with a sense of accountability. Of course, the goals I chart for myself are very lofty and I often dont reach the finish line. But that’s ok. I like to shoot for the moon.

With that as the background, let’s get into the how I go about writing this post.

B. How do I do this?

Pretty simple.

I start with my vision board. Then I look at this excel sheet where I have mapped all that I want to do in life. And this document that has my life themes / ethos mapped. I follow it up with a scan of tags like LifeGoals, in2022, in2023, in2026, et al on my notes app (Roam, Apple Notes, Notepads). While I do this, I make notes (mostly on a mindmap). I use Year Compass to help me think better. #in2023 I plan to make a planner of my own. And then I try to make sense of things by putting them in categories of health, wealth, relationships, career, contribution and others. I use the following chart…

Once I have gathered all the information, I go over all those one last time, finalise the mindmap, copy-paste from previous editions and start writing this post.

PS: In case you are interested in knowing how others do it, you may want to check posts from Sahil Bloom, Dick Bush, Shane P and others.

PPS: I need to write a longer post on how I do this. Maybe sometime later. #parkedIdeas

C. What did I plan and do in2022

the top three goals for #in2022 were…

  1. Write and publish book2
  2. Lose weight, get fit (and learn dance, run a marathon etc)
  3. Make money (revenue, debt etc)

The longish post on all that I wanted to do in2022, is here.

Funny thing is that I have chased these exact goals since I can remember and I did not get even close to even one of these.

For book2, I made a few starts (LFWc2, 80K words for AK in the month of Oct) but I was unable to close it.

For fitness, I didn’t even move an inch. I did order a yoga mat in the last week of December!

For money, while I had a few good months, I was back to the same spot where I started the year with (taking on more debt to service expenses). I know what I do and how I operate is not sustainable but I remain hopeful that what I do will someday make sense.

#note2self: The surprising thing is that none of my goals were related to the work I do (brand consulting / events / marketing consulting etc). I mean the money goal is an outcome of work but I did not specifically plan what work I would do to make money.

This year as well, I will keep the three large ones the same as the previous years (book2, health and money). I however will add a few smaller goals (some new ones, some old ones that I haven’t been able to work on at all). I will come to those in a bit, but #in2023, I will put a larger focus on health than on anything else.

And before I get to other things, lemme do a month-on-month review of how I spent 2022. Wait. More than a review, this is a list of highlights and lowlights from the year gone by.

C.1. Month-on-month highlights from 2022

  • Jan – Signed a couple of new clients. One of them would eventually make me spend 3-4 months in Bangalore. More on this in a bit.
  • Feb – FT crossed 100 episodes. Thanks to the effort by AD and the team. While it’s helping us create the noise that we have a popular podcast, it is offering no tangible value. Not sure what to do about it. And no, not shutting it for sure.
  • Feb – Lost a client. This is one of those rare clients where I (and C4E) was let go because I did not perform.
  • Feb – Met Ankesh Kothari. I’ve met him just twice but he’s left an indelible impression on me. I wish I could be friends with him!
  • Apr – Did an event at Indore. Loved it. Wish I could do larger, grander events. I think it will never happen and I will die with this as an unfulfilled wish. And no, I am not ok with it. May be if I get to make a film, that would replace the trill of putting an event together? Let’s see.
  • Jul – Exchanged tweets and got an opportunity to work with a billionaire. While I had the opportunity, I couldn’t convert. This has to be amongst the biggest fails of the year for me. The other thing to note here is that Twitter helps me create grander opportunities than any other social network.
  • Aug – Along with Shikha, produced my first ad-film as a producer. I plan to expand this further in 2023.
  • Sep – DD went live – thanks to the hard work of Chandni, Pooja, Anshika, Vaishnavi and their team. This is one of my most ambitious projects. I hope we can take it to its destiny.
  • Oct – Started to keep a weekly track of what did I achieve at C4E. I should’ve done this sooner. Inspired by the tweet from Elon Musk where he asked Twitter CEO about what he did this week.
  • Nov – Thanks to VG, moved into a house far fancier than my aukaat. My worry is, now that I have lived here, how would I adjust to living anywhere else?
  • Dec – Stumbled upon Zakir Khan’s work. And I am enamoured. Like all his fans, he speaks to me at such a deep level that it feels as if he’s baring my soul on camera! See this for example. And this.

So that was my 2022 in a nutshell. Lemme catalogue big losses and wins.

C.2. Big Losses #in2022

Here is a list. In no order…

1/ I lost three big clients during the year. One I lost because we couldn’t perform. I have learnt my lessons from the loss and I am committed to not repeating. The other two we let go by ourselves. And that’s ok. I am realising that I am not ice cream and I can’t please everyone. I am ok to let go of revenue opportunities if I dont see myself or my team getting respect, learning new things or expanding our luck surface area. Oh, we did get QUITE a few new clients.

2/ I spent good 5 months in Banglaore and I couldn’t capitalise on my time there. By capitalising, I mean I should’ve been able to build a network there. But I. was unable to. As I retrospect, I realise, I made three mistakes.

  • I lived FAR away from the startup hotspots and that meant I couldn’t travel from where I lived to where those events were.
  • I did not carve out time to meet more people. I was lazy and I waited for the magic to happen. No, it doesn’t happen if you dont move your ass.
  • I did not have a personal brand. If I had one, people would have travelled to meet where I was. And would have taken time out at a time when I was available.

While the first two are fixable easily (I will now ensure that I live in the middle of the hotspot and I will invest a LOT of time in meeting people), I need to think hard about the third one #in2023.

3/ Got an opportunity to work with a billionaire and I couldn’t capitalise on it. Truth be told, I did EVERYthing in my power to make it happen. Including wearing a white shirt and shoes to go and meet him IRL but for some reason, I could not capitalise on it.

So this. Now onto the wins…

C.3. Big Wins #in2022

Here is a list. Again, in no order…

1/ Strengthened Team C4E. Against all odds. And I had to take on debt to be able to meet the payroll (I still need to make enough to fund the team on a month-on-month basis). But I did manage to strengthen the team.

This means that people that work with me at C4E are engaged and they like it here. We are building a company that is safe, kind, humane and inspiring. Each day is exciting for people (well, most days, not each day). They enjoy and look forward to interactions with each other.

Of course, I am merely hoping all this is true. The team at C4E may or may not agree with this. If this pic is to be believed, they are happy 🙂

Team C4E and friends. Oct 2022.

2/ Operated from a sense of scarcity. A prime example is point 1 above.

3/ Interacted with two dollar-billionaires. Even if those meetings were of no use and even if they would not remember my name. Just to be standing next to them was inspiring. I hope I can meet more such people. And become one of those 🙂

4/ TRS and PPP started to make money! I have been funding these for years and we finally have cash flow coming in. Whatever they make is still not enough to run their operations but it’s a start nonetheless. Podium anyway makes some cash flow. #in2023, I hope these three (and DD as well) makes enough to break even.

That’s about it. I am sure there are more but these are the ones that I want to highlight as big achievements from the year.

#note2self: All my wins and losses are from work. Maybe I need to think harder about this.

C.4. Lessons from 2022?

So here are some lessons from 2022 (most of these have come from this post where I listed 22 lessons I learnt in 2022; some are new).

  1. You can’t control the outcomes. You need to keep at it. Take steps. One at a time.
  2. You need a marriage of ethos before you can do anything together with others.
  3. People are inspired by things that give them the opportunity to do things larger than themselves. You know, showing them the vastness of the sea?
  4. Community trumps an individual.
  5. Young people are fascinating. We all need to spend more time with young people.
  6. Ready, Fire, Aim is the best damn strategy.
  7. Timing is everything and one must ALWAYS err on the side of action. If you dont act fast, you lose opportunities. And while opportunities are not scarce, that particular opportunity would disappear faster than you know it.

As I work towards my goals #in2023, I hope I can keep these at the top of my mind and act!

D. The plans and goals and dreams for #in2023

I will divide this into large goals, small goals, things I will say no to and other random words.

D.1. Three Large Goals for #in2023

The three large goals for 2023 remain the same as they were in 2022 and in 2021. And maybe in 2020 and earlier.

The point is, there is nothing else that I want more. The other things I already have. I mean I have a family that is as supportive as one would want. I have friends that back me up when I need them to. I have a team that loves each other. I have clients that talk to me with respect. I am slowly building a community of people that have the same ethos as me.

I can’t ask for anything in the relationship department (except for love – I am giving up on that). So, the three goals are…

  1. Write and publish book2
  2. Lose weight (get to 30″ waist), get fit (and learn Bhangra, run a sub-5 marathon, do Killer Boogie etc). Within this, I will focus on health / fitness and add things like yoga, massages, steams, multivitamins, protein shakes, cold showers et al to the routine. In fact, I have promised that this year the only reading I would do would be health-related books. And I will take notes and I will implement those in my life.
  3. Make money (pay back the debt I have on my head and then make enough revenue to pay Team C4E more than what the market would pay them and live to that maxim about enabling others)

If I could add a 4th to this list of three, I would say I want to amplify my personal brand. But let it be in the “other goals”. Here they are.

D.2. Here are “other goals” and plans

Here’s how I will reach these goals. In no order…

1/ Build Brand SG
The goal, the Northstar metric of this is that when I walk into a room, people must know who I am and they must want to get into a business transaction with me.

To be able to achieve this, I need to be known as resourceful, reliable, intelligent, trustworthy, effective and all that. And I need to be known as an expert. On things that those rooms are discussing. I still need to work on what those things are but a broad selection would be Marketing, Startups, Storytelling, Coolness, Writing, Productivity, Creativity, People, Mentoring, Problem Solving, Web 3 and more. I know this is a LOT and I need to reduce this list to a handful.

The tangible goal is to have 100K followers each on Twitter, Linkedin and Instagram. I also want to be more visible on the Internet and in the media. Again, I dont know how to do that but I shall try. I recently created a team to help me with it. Let’s see where we reach.

2/ Preserve my mornings.
I dont think I have issues in waking up early. I will continue to do that.

The change I would make is that no one would be able to reach me before 9 AM. Maybe 10. I would in general take up meetings early (to reach early and avoid traffic). Now, I will try and refuse those. Nothing before 11 if it includes travel. Of course, I know that I may not be able to maintain this but I will do this as much as I can.

3/ Save my energy.
This means I will let go of people and things that take my energy away. Even if I have had years and years of vested interest and investment in those. You know, sunk costs.

While this energy concept is new to me, but as I grow older, I realise that this is an important one. More on this some other day. But I will sort of fade away in the bushes. You know, how Homer does it?

That!

Homer is DA bomb!

4/ Become a People Magnet
While I try and preserve my energy, I also want to become a people magnet. This means I want to attract talented, bright and interesting people to meet me and shower me with whatever they can offer!

I dont have a tangible for this. In vague terms, I need to be the person that people want to meet even if they have to travel miles and miles to meet me.

5/ Eat home-cooked food.
Till the April of 2023, I have a house that comes with domestic help. I will try to eat as much home-cooked food as I can.

Post-April I need to find a place to live and will see if I can afford domestic help at that point. We shall see when that happens.

6/ Get frugal.
I anyway dont spend a lot of money needlessly. But I will become even more frugal with it. I have spent 4528 since morning today (morning of Jan 1, 2023). Lol! And each month, I will save at least 40% of what I make. At least till April when I have to pay just a tiny rent. Post that, we shall see.

7/ Chase 100 rejections
I’ve been wanting to do this for a while now. I think this year I will try and chase these rejections.

8/ Become a shoulder for others.
SoG will become my life’s purpose, goal, Ikigai, whatever. I need to do more of it. There are multiple things within this – SoG book, SoG grant, Team SoG and more. Each has to become big!

Oh, I will roll out the SoG Grant (I first thought about it in 2021) this year.

9/ Help others reach their goals.
See this tweet and this one. I will try and remind people of these goals each month.

10/ Establish C4E Base
I wrote the following in my 2021 plan…

Adopt an old bungalow and convert it into a cultural hub of sorts that creative people can call home. Maybe replicate it across the world. Like Soho House but far more affordable and far more meaningful. Got inspired by this person. Part of Personal / Curiosity.

Saurabh Garg, 2021 Plan (link)

I want to make this happen this year. This is also in line with my thought on being a people magnet, having more handshakes (compared to Zoom meetings), becoming a shoulder for others and do more!

11/ Do a Startup
What I do at C4E is fantastic but I am still a services company and I need to find a way to not rent my time.

12/ C4E International
In case I am unable to do #11, I will try and take C4E beyond India. The long-term goal is to be out of India and I need to take steps in that direction already.

#note2self: Need to do a similar review / plan for C4E. Apart from international operations, I am thinking about evolving into a collective (getting more people to be a part of the loose network), establishing niche agencies (women, youth, web 3 etc), creating a line of products and more.

13/ A Film Script
I really want to have my name in a film. And I want to do whatever it takes to make it happen. But then I am on the edge on this. The priority would be book2. If I get that out of the way and I am left with time, I may pick this up.

So these are minor goals for #in2023.

I know this is a long list but these are all secondary goals. Ambition is to get the primary ones going!

Other things that I want to do but I am saying no to in2023…

In no order…

  1. Poker. I will get back to it once I have achieved financial freedom.
  2. Pool. I thought about getting back to it. But I realised I am not good at it to be world-class and thus no point putting time and energy into it.
  3. LHV (unless I am compelled to do it for elevating my brand).
  4. Needless travel. While I love to travel and I like the idea of exploring newer places, with a heavy heart, I will say no to it this year. Unless it’s for work or with my family. So, no friendly trips, no needless holidays, no relaxation ones.
  5. Minimalism. I have always liked the idea of having no material possessions and living an untethered life. I will change this. I will acquire things that make my life more comfortable, more convenient and more productive. So for example, I will buy massage rollers, shakers (for protein shakes), hardware for computers etc.

PS: These are the 5 that I can think of right now. Over the year, I will keep adding to this. Maybe I will bring some from the 13 above into this!

Let’s see.

So, in the end…

I’d like to end this post and the year plan with two things.

1/ I plan to live a lot more in public this year. This means that I will share what I am up to on a public forum. This sheet specifically. This is WIP and I will evolve this over the next few weeks.

2/ This is a vision board that my friends made for me on my 40th birthday. I am reproducing it here (have redacted a few things). Before this year, I have never had a team of my own. The only people I have been responsible for (and there too I did not do a good job) were my family. But now I have people to take care of and be accountable to. And thus I will have to work hard to live up to their expectations.

I will use this board as a reminder to self!

This is what the team at C4E made for me. I was surprised that they could capture my ambitions and plans so well, and that too in one document!

The mantra for 2023?

As I end this, I would say that the mantra for 2023 would be…

Me. Enabled by we.
We. Enabled by me.

Here’s a post that I wrote on the last day of 2022 that captures this well…

This is how I would summarise the year that went by.
And how I hope 2023 would be. Posted here first.

That’s about it for the time being.
My review of 2022.
And ambition for 2023.
Apart from this post, I have captured these on a mindmap as well. In case you want a copy, please do let me know.

Oh, and here are posts from previous years.
2022 – Annual Goals
2021 – Annual GoalsJan-Feb-MarApr-May-JunJul-Aug-Sep-Oct-Nov
2020 – Annual GoalsJanFeb-MarApr-MayJun-Jul-Aug
2019 – AugSepOctNovDec
Older posts – 20182017201520142013, and 2012.

Here’s wishing you a glorious, fascinating, fulfilling 2023. May it is the best year of your life.

Thank you for reading!
Thank you for your support and patronage!

Saurabh Garg
1 Jan 2023, Mumbai

PS: Here are a few disclaimers…
  1. I tend to operate on extremes. While planning, I assume that I am God and I can do everything and anything. So I am VERY VERY optimistic about my plans. So if I know that I want to write 100K words in the year, I will plan to write 200K. And while doing a review, I am harsher on myself than I am optimistic. So if I end up writing the 100K words I had planned, I assume that I’ve written just 50K.
  2. Each year, thus, I list down a million lofty things that I want to achieve in the course of the year. And beyond. I always aim far beyond what I know I am capable of. I mean unless I aim for the moon, how do I get to be in the middle of stars?