Quarterly Update – AMJ 2021

My quarterly letter to friends, mentors, seniors, co-workers and others about how and what I did in the three months gone by.

This is a letter that I send to some of my mentors, friends, clients, and others that have shown a disproportionate interest in my life. Since I am embracing living in public, here is the unedited letter for everyone to see, read, consume, comment on, etc.

Hello! Hello! I hope this letter finds you well. The second wave of the COVID-19 pandemic was very devastating. I hope you and your loved ones came out safe.

For me, it wasn’t as good as I would’ve wanted it to be. But we shall prevail and continue to move. Ahead.

So, here we go…


If JFM was a turnaround compared to how 2020 was, AMJ has been about consolidation. Thanks to the work I got in JFM, I have some cash flow happening. And thanks to that, I hired some people across all projects that I support. I even started investing in newer projects. And most importantly, I started saving.

On other things apart from w0rk, during the past three months, I did a month-long cycle of Keto. While I could test my willpower to eat only what the service provider sent, I am not sure if it helped me – I am as fat, as unhealthy as I have always been. This quarter, I plan to add yoga and running. Of course, these things take time to materialize. Maybe the next quarterly update will have some good news!

So without further ago, here is the update.

A. Losses / Shortcomings / Failures

As against the planned goals for 2021 (listed here), here is what I have missed…

  1. No action on #book2. 🙁
    I dont know what to do to help push this. I have done literally everything and I am unable to push. Even the inspiration that I derive from others (in terms of validation from others) doesnt seem to inspire me 🙁
    So that.
  2. I had planned to do a project a month.
    I havent been able to do any. I guess I overestimate myself?
  3. On fitness, I tried Keto but I did not see any benefit. May be I’ll try OMAD all of this quarter? From what I know, OMAD would require a far larger discipline that I have ever mustered. Let’s see.

Apart from these, here are the things that I could’ve done better.

  1. We started doing events and masterclasses with The Podium. That experiement did not do well. However, inspired by that, along with a couple of other people, I have taken a step in the direction of becoming a VC. More on this in a bit.
  2. I am still unable to close windows. Read more about it here.
    There are so many projects that I started that are withering away in various stages of ignoring. Shumbur, WorkInGoa and many more.

B. Wins / Achievements

  1. As we speak, I am on a 200+ days streak of writing every day.
    Yay! Some posts are here.
  2. I continue to ‘live in public’. It translates into my intention of getting my thoughts, actions, and reality in sync. See some posts here. This was one of my goals for the year. I am embracing it and I count that as a win.
  3. On the work front, I continue my work as a brand planner for a digital agency and for cloud-computing tool. Still looking for more work. Till I can evolve into a . Help me find this additional project?
  4. I wanted to start the Marketing Connect Podcast Season 2 but I haven’t been able to. I had to prioritize and focus on work that gives me revenue and a stronger shot at connections.

C. New projects that I am excited about? What do I plan to do in the next 3 months?

As always, I am that kid in the candy store and I keep looking for things to work on. Here are some old / new toys that I am incredibly excited about. Maybe these could be the things that I will ship in AMJ!

  1. The SoG Book. I want to bind some of my best letters into a book that I share with people. For some reason, a finished product delivers a better impact than an ongoing one.
  2. The Investor Thesis podcast. Along with the marketing podcast, I am now working on the investor’s one. I want to learn more about how to make investment decisions as I move beyond what I already know. If you know any VCs, do connect me, please.
  3. The Killer Boogie routine. See this. I am told you can master this in 20 days. I am giving myself a quarter.

Apart from these three large things, I also will also work on the following…

  1. The SoG Grant. The idea is to support creators with a no-strings-attached, microgrant for a project of their choice. More here.
  2. Get active on doing video. All this while I did not want to be on the Internet But I realize that with time, I cannot avoid that. So, why not embrace it? And thus, I will get active on video. Just that the world has had enough and more gyaan on youtube. Who needs yet another person paddling common sense on Youtube? Plus, the production quality is already through the roof – better cameras, tight scripts, slick editing, gaming of algorithms, and all those hidden tricks of the Internet! I don’t think I stand a chance. But that’s the fun. No? Let’s see though how it pans out.
  3. I wanted to raise capital to become a micro VC. The structure in India doesnot allow you that. So I am doing this with the help of LHV. Oh, I may also raise about 5 crores from friends and family to create a micro VC fund to support aspiring entrepreneurs with angel rounds. I am doing this with a couple of friends. In case you have money that you are ok to lose in order to support other entrepreneurs, please do let me know.

D. What help do I need on?

So, apart from the things that I talked about above, there are indeed a few things that I need help on. Here’s a list.

  1. Connect me with the biggest hustler you know of. You know, someone who’s out there seeking work, delivering work, making connections, doing things that are out of their league.
  2. Help me get “meaningful” work and keep me away from a Naukri! In the past, I have worked on events, brand strategy, digital marketing, product, and more. I know this sounds scattered but I do have the requisite expertise and demonstrable experience. Do help me find gigs (freelance please) with businesses that are doing interesting and impactful things. I want to stay away from the run-of-the-mill stuff, please. 

E. Finally, what can I help you with?

If there is anything that I can help you with, please do let me know. I am very handy with marketing, content, the Internet, and more. Plus, I am told I am very resourceful ;). Please DO ASK!


So, this is about from the update. Thank you so much for reading this. And your patronage and attention. Means a lot! 

Thank You!
Saurabh Garg
Andheri, Mumbai
4 Jul 2021

PS: Should you want to give me anonymous feedback on this email (or anything else under the sun), please use https://forms.gle/28bVP8DYz2WGdHdp8. And yes, I LOVE not-so-kind, brutal, and honest feedback.

Here are previous updates.
2021 – Annual Goals, Jan-Feb-Mar, Apr-May-Jun
2020 – Annual GoalsJanFeb-MarApr-MayJun-Jul-Aug
2019 – AugSepOctNovDec

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.